About RUBIX

We are RUBIX.

An Australian-owned data and AI company. For 15 years we have helped Australia's biggest brands turn messy, disconnected data into governed foundations, reporting people trust and AI that does real work. Data and AI is not a practice area for us - it is the only thing we do.

Who we are

A specialist data and AI company, not a generalist consultancy.

RUBIX is an experienced software and services technology company working across the rapidly emerging data, machine learning and AI market throughout Australia and the world. We provide full lifecycle capability - strategy, governance, platforms, analytics and agentic AI - with deep experience in financial services, government and enterprise.

Our model is to partner with clients over the long term and build mutually beneficial, value-added relationships. We pride ourselves on customer service and great value-for-money outcomes.

The short version

Four things clients tell us make RUBIX different.

  • Specialists in AI, machine learning and data science. Senior practitioners who have done this many times before.
  • A value-for-money alternative to the big four. Enterprise-grade delivery without the enterprise-consultancy overhead.
  • Melbourne headquarters, offices nationwide. Melbourne, Sydney, Brisbane, Adelaide, Perth and Abu Dhabi.
  • Vendor independent, with the right partnerships. Databricks, Microsoft, AWS, Snowflake, Qlik and Alation.
450+Data projects delivered
115+Customers supported
15Years focused on data
$200M+Value of projects delivered
What drives us

Purpose, vision and the big goal.

Purpose.

Use data and AI to help our clients and our people be the best they can be.

Why RUBIX exists.

Vision.

To be Australia's best data and AI technology services company.

Where we are heading.

BHAG.

To be, globally, the most innovative data, analytics and AI solutions provider.

Our big hairy audacious goal.
Australian owned.
Data and AI is all we do.
Leading partner eco-system.
Strong enterprise data experience.
We invest heavily in our people.
Innovative, repeatable solutions.
Easy to deal with.
Welcome

A message from our founder.

Our vision

To be Australia's best data and AI technology services company.

Our purpose

Use data and AI technology solutions to help clients and staff be the best they can be.

Why choose RUBIX?

  • Easy to deal with.
  • Data and AI experts - all we do is data and AI projects.
  • Fully Australian owned, supporting Australian families.
  • Strong IP with innovative, repeatable solutions.
  • Vendor independent - Microsoft and Databricks partner.
Dylan Smith, Chief Executive Officer and Founder of RUBIX

We Care. We Have Fun. We Deliver.

Dylan Smith Chief Executive Officer and Founder
Our values

RUBIX is our people and the way we operate.

Three values shape how we hire, how we deliver and how we behave when a project gets hard.

We Care.

Your problem becomes our problem. We turn up, we stay close to the detail, and we do not hand you a report and disappear when the work gets difficult.

We Have Fun.

Serious work, unserious people. Teams that enjoy each other's company do better work - and clients would rather spend a year with people they like.

We Deliver Excellence.

We have done this many times before, we have repeatable process and IP, and we add value well above reporting. The outcome is the point.

Our journey

From 12 people in Melbourne to 450+ projects delivered.

  1. 2012

    • Birth of RUBIX.
    • 12 employees.
    • 15 projects delivered.
  2. 2014

    • 75+ projects delivered.
    • First government contract.
    • Melbourne Data Science Group founded.
  3. 2016

    • Preferred supplier to ANZ, NAB and Telstra.
  4. 2018

    • New office in the ME Bank building.
    • Sydney office opens.
    • Women in RUBIX launched.
  5. 2020

    • RUBIX goes global.
    • CRN Fast50 award winner.
    • 80+ employees.
  6. 2022

    • Data governance capability launched.
    • SmartCompany Smart50 fastest growing companies award.
    • $100M in sales.
  7. 2024

    • Middle East office opens.
    • 400+ projects delivered.
Awards & endorsements

Recognised for growth, endorsed by the platforms we build on.

2020

CRN Fast50

Named one of Australia's fastest growing technology companies by CRN.

2021

SmartCompany Smart50

Recognised in the Smart50 list of Australia's fastest growing companies.

2022

SmartCompany Smart50

Back-to-back Smart50 recognition, the same year RUBIX passed $100M in sales.

RUBIX signage on the LED boards at AAMI Park during a Melbourne Victory match
Proudly Melbourne

We want to make Melbourne the Silicon Valley of the region.

Using the latest in emerging data and AI technology, we want to help our clients be successful for generations to come - and we back the city that built us.

  • Melbourne Victory selected RUBIX as their official data partner.
  • RUBIX is a corporate partner of the University of Melbourne's Melbourne Business School.
  • RUBIX is a founding partner of the world's third largest data science group, with over 10,000 members.
Our culture

Real moments from the last few years.

RUBIX is our people and the way we operate. These photos give a better insight into the company than any values statement can.

We Care.We Have Fun.We Are Real.

RUBIX team members on a winners' podium at a company sports day RUBIX colleagues celebrating together in the Melbourne office The RUBIX team at a long table for a company dinner RUBIX team photo outdoors at a summer team event RUBIX team on stage at a branded industry event Performers on stage at a RUBIX end-of-year celebration RUBIX team in branded beanies at a social event A game of foosball in the RUBIX office under the neon sign Cupcake tower in the RUBIX office overlooking the Melbourne skyline RUBIX colleagues receiving an award certificate A RUBIX data scientist presenting What does a data scientist do Dylan Smith speaking at Swinburne University of Technology A RUBIX culture card - anything you want to do, do it Behind the scenes on a RUBIX video shoot RUBIX team members at a pinball machine during a client event A RUBIX team member with a care package delivered to their home RUBIX colleagues out together at an evening event A RUBIX consultant and a client workshop in progress
RUBIX Ventures

Client problems, turned into products.

Through our client work we discover deep, recurring problems. RUBIX Ventures builds globally scalable products to commercialise those opportunities.

DataZone.

Platform enabling access to curated data sets, data models, machine learning models and analytics dashboards.

UrbanEye.ai.

Advanced AI image detection software to identify asset management issues such as cracks in roads.

ClipEye.ai.

AI software for the esports industry, generating highlights clips automatically.

Contract Remediation.

AI software platform allowing rapid contract remediation for the financial services industry.

RedGrid.io.

AI software distributing and accounting for renewable energy usage within smart communities.